Denis Darzacq explores the idea of \u200b\u200bthe body in levitation using the photo without the tricks of the Photoshop. Calls to street dancers, from the popular quarters of Paris and Rouen, dancing in the aisles of supermarkets "Hypermarché" take back then, while performing movements in a free fall. The intent of Darzacq is to contrast the pop nature of the hypermarkets, the epitome of mass consumption, the bodies suspended in mid air and almost spiritually to give a floating version of the otherworldly consumerism. This is when the dancers on the rise and fall are the winners and victims (some seem hit by a fist) absolutism of globalized trade. The irony is obvious, the dancers seem to achieve the impossible levitation in front of products that promise results equally unattainable: a house germ-free, perfect hair and a slim waist does not matter how much you eat. These photos are funny and scary at the same time ... Darzacq is playing with us. The pictures are being real (not manipulated) are both unrealistic because what we see is the split second of a moving body, a view impossible to contemplate as a still image in real life. 
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